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Elite Showroom

Delivery case studyBy Naveed Sohail Gung2025-10-05ReactThree.jsReact Three FiberBlender

A cinematic 3D luxury car browsing experience built entirely in the browser with React Three Fiber and Blender-authored models. Luxury car configurators are typically native applications with massive download sizes. Building an equivalent experience in the browser requires solving 3D model optimization, smooth...

Problem context

Luxury car configurators are typically native applications with massive download sizes. Building an equivalent experience in the browser requires solving 3D model optimization, smooth camera animations, and maintaining 60 FPS on a wide range of devices — including mobile.

Implementation approach

Established a Blender-to-Web pipeline: author with PBR materials, decimate to under 150k triangles, bake lighting into textures, and export as Draco-compressed .glb files (70-80% size reduction).

Implementation approach (2)

Implemented camera staging with predefined keyframes for exterior, interior, and engine views using @react-three/drei's CameraControls with smooth interpolation.

Outcome and delivery impact

The showroom maintains 60 FPS on desktop and 30+ FPS on mid-range mobile devices. Initial load is under 3 seconds on broadband thanks to Draco compression and progressive model loading.

Outcome and delivery impact (2)

User engagement metrics show an average session duration of 4.2 minutes — significantly higher than traditional image-based car galleries. The country-based catalog system organizes vehicles into regional selections for easy browsing.

Reported metrics

Technologies involved

  • React
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  • Three.js
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  • React Three Fiber
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  • Blender
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  • Tailwind CSS
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  • Draco
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